Google has announced that Bayelsa state tops the list of states where women go on the net looking for beauty-related issues and practices.
In a report released recently to mark the just-concluded international beauty day, Google said the information was gleaned from data it collated based on what Nigerians have been searching for and asking.
According to the Search Engine, it processed more than 40,000 search queries every second which translates to more than a billion searches per day and 1.2 trillion searches per year worldwide.
Communication Officer, Google West Africa, Mr Taiwo Kola-Ogunlade, said since the Covid-19 epidemic started, Google revealed that questions such as “how to grow natural hair” and “how to decrease belly fat,” and phrases like “hairstyles for women” and “bone straight hair,” have been among the most often Googled beauty terms by Nigerians.
This, he said, indicates that Nigerians were more conscious about how to feel beautiful and stay fit as they navigated through the pandemic.
“Butterfly braids” is a breakout search query that emerged in Nigeria over the past year, while searches for “bone straight wig” increased over 4,000 percent. “Jungle braids”, however, was a breakout search in the past month in Nigeria. Bayelsa State was also identified as the top state in Nigeria in terms of beauty-related searches during the last 12 months” he said.
Kola-Ogunlade further disclosed that Individuals worldwide, including Nigerians, have been coping with the pandemic’s effect on their mental health and overall well-being over the last year, and experts have recommended self-care techniques to cope with these stressful conditions.
“As a result, self-care has become more important, globally. For example, a study conducted by the skin-care company Rodan + Fields on the mental health implications of adult acne discovered that a skincare regiment may significantly decrease stress levels.
“Similarly, beauty regiments and fitness programmes might have become go-to coping mechanisms for Nigerians looking to maintain mental well-being as they navigate the pandemic. See below the list of the top searched beauty and fitness searches by Nigerians in the past 20 months”.
Google also revealed top beauty and fitness questions in the past 20 months in Nigeria, including how to make carrot oil, reduce belly fat, lose weight fast, grow natural hair and put on makeup among others.