The survival reality shows Gulder Ultimate Search (GUS), which dominated Nigerian airwaves in the early 2000s, is returning to the airwaves after a seven-year absence.
GUS began airing in 2004 and was created and sponsored by Nigerian Breweries Plc, the makers of Gulder lager beer. Before it ended in 2016, the show had become Nigeria’s most-watched reality TV series.
Nigerian Breweries (NB) Plc. has officially announced that the show will return in 2021 with the theme “The Age of Craftsmanship”.
“We are excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show,” said Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc.
The planning team has put everything in place to give fans exactly what they want from the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store”.
Registration will begin on September 1 and end on September 8, 2021, according to Morgan. The first screening session begins on September 13 in Abuja and Enugu, followed by the second on September 16 in Lagos.
The first episode of ‘Gulder Ultimate Search: The Age of Craftsmanship’ will air on October 16, 2021, and will continue until December 19, when the grand finale will take place.
Since the first season, which aired in 2004, contestants have been camped in various parts of the country to compete against themselves and the wild, i.e. nature, in search of a hidden treasure that will bring instant fame and fortune to the last person standing.
In the last edition, the prize increased from ₦ 3 million in the first edition to ₦10 million and a brand new SUV. Fans have been pleading for its return since it was cancelled. And now the show has returned!
Throughout its 11-season run, the show discovered several talents who went on to become stars in Nigeria’s entertainment industry. Past winners Kunle Remi (2010 edition), Dennis Okike (Season 8), and Chris Okagbue (Season 10) all went on to have successful careers in Nollywood.
Remi, who was 22 at the time of his win in 2010, starred in the Africa Magic series Tinsel, Forbidden, and several other critically acclaimed Nollywood films such as Sin City and Gold Statue.
Dominic Mumbai, the fourth edition’s winner, has also appeared in several TV commercials for various multinational corporations.
Who is eligible to apply?
According to organizers, the new season of GUS will begin accepting applications from Nigerians aged 21 to 35 on September 1, 2021, through its online registration platform www.gulderultimatesearch.ng.
How do you go about it?
All you have to do to apply is going to the GUS website. Applicants must enter their personal information, upload a photograph, and answer a few questions on this page.
When does the deadline fall?
The application period will conclude on September 8, 2021.
What happens after the application is submitted?
Shortlisted applicants will go through a regional selection process in Abuja and Enugu on September 13 and 14, 2021, followed by a selection in Lagos on September 16 and 17, 2021.
Where will the show be broadcast?
The show will be broadcast on DStv and other local stations throughout the country.
What is the identity of the anchor?
The new season’s host has yet to be announced, but previous seasons of the show were hosted by Nollywood actors Chidi Mokeme and Bob Manuel-Udokwu.