Nigerian Breweries Plc’s board of directors has announced the appointment of Hans Essaadi as the company’s new managing director, effective July 31, 2021.
Jordi Borrut Bel, the new MD/CEO, has completed his assignment in Nigeria and has been appointed MD/CEO of Heineken South Africa.
The board expressed their gratitude to Bel who successfully improved the company’s status as market leader in a difficult operating climate, according to a release, and also guided the company through a turbulent time caused by the negative effects of the COVID-19 pandemic in Nigeria.
Hans Essaadi, the new managing director, is currently the managing director of Al Haram Beverages, Heineken’s Egyptian subsidiary. He began his career with the Heineken Group as a sales agent in 1991, rising through the ranks to various senior positions in sales, export, and marketing.
He began his international career as the country manager for Heineken Puerto Rico, and then moved on to other positions.