According to new government rules, junk food advertisements will be banned on television before 9 p.m., but loopholes will allow brands to continue to advertise online.
The ban, which will take effect at the end of 2022 as part of a push to reduce childhood obesity, will make it illegal to advertise high-fat, high-salt, and high-sugar foods on daytime and early-evening television, as well as prohibit paid internet advertising.
As part of Boris Johnson’s obesity-fighting strategy, online advertising will be restricted.
Public health minister Jo Churchill said:
We are committed to improving the health of our children and tackling obesity. The content youngsters see can have an impact on the choices they make and the habits they form. With children spending more time online it is vital we act to protect them from unhealthy advertising. These measures form another key part of our strategy to get the nation fitter and healthier by giving them the chance to make more informed decisions when it comes to food. We need to take urgent action to level up health inequalities. This action on advertising will help to wipe billions off the national calorie count and give our children a fair chance of a healthy lifestyle.
READ ALSO: 4 Foods That Aid in Stroke Prevention
The restrictions, on the other hand, will fall short of the total ban proposed last year. Fast food and confectionery conglomerates will be prohibited from advertising high-fat, high-sugar, and high-salt products online, with the exception of small businesses with fewer than 249 employees.
The new plans will take effect in April 2022, and retailers will be prohibited from advertising high-fat, high-salt, and high-sugar foods and beverages.
Obesity has been linked to severe coronavirus infections, as well as other health problems such as type 2 diabetes, heart disease, and several types of cancer.