FrieslandCampina WAMCO, via its Peak Milk brand, has renewed its partnership with the Nigeria Football Federation (NFF) as Official Milk of the Super Eagles, sustaining a relationship that has lasted for over two decades.
Peak Milk’s official sponsorship of the Super Eagles came prior to the 1998 FIFA World Cup finals in France, the Eagles in this tournament reached the Round of 16 with important victories over Spain and Bulgaria. France ’98 remains the only FIFA World Cup finals where Nigeria made it to the Round of 16 ahead of her last game of the group phase.
The Nation Reported that, Peak’s endorsement with the NFF as a major supporter of Nigeria’s number one football brand was in play until Africa hosted its first-ever FIFA World Cup, in South Africa in 2010, and also went on until the Africa Cup of Nations finals in Angola.
President/CEO, HS Media Group (owners of the HotSports brand), Taye Ige, and the sports marketing/activations agency for FrieslandCampina WAMCO, said:
“In 2013, when the Super Eagles won the AFCON in South Africa, Peak was fully represented at the camp of the champions and would later host the team to a grand reception on arrival in Nigeria. Peak is happy to renew its partnership with the NFF and the Super Eagles, and to be in that space to continue to be a key supporter of Nigeria’s number one football brand.”
The ceremony to conclude the signing of this deal will hold in Lagos on Friday, March 26, during the next edition of the Peak Breakfast Roundtable with Nigerian sports editors by the team’s coach, Gernot Rohr.