Snapchat, the popular photo and messaging app, has announced the launch of Snapchat for the Web, which will allow users to send messages and make video calls to their contacts from their computers. This comes after operating as a mobile-only service for over ten years.
The new desktop version of Snapchat will initially be available only to users in Australia and New Zealand, as well as Snapchat+ subscribers in the United States, United Kingdom, and Canada.
Snap launched Snapchat+ in June, charging $3.99 per month for advanced features such as changing the style of their app icon and seeing who has viewed their content.
The web offering will be a more pared-down version of the mobile app, focusing primarily on messaging rather than Stories. Messages, like the core Snap app, will be deleted after 24 hours, and any Snaps viewed on desktop computers will be deleted immediately after viewing.
Snap says it will eventually bring more app features to the desktop version, including the ability to use Lenses to liven up video calls. People can currently access Snapchat for Web through the Chrome browser, but the company has stated that it will soon support other browsers and may release a desktop app in the future.
Snap is set to report second-quarter earnings on Thursday, following a difficult first half of the year.
Snap shares fell 43 per cent in May, a day after the company announced that it would miss its guidance, and are down more than 70 per cent this year.
Most social media companies have seen revenue declines in recent years as advertisers cut back on spending due to rising inflation around the world.