Sign in

IBAN Calls for Collaborative Overhaul of Broadcasting Code to Empower Nigerian Media

Published

Wednesday, October 30, 2024 at 03:40 PM

Written by Daukoru Grey

IBAN Calls for Collaborative Overhaul of Broadcasting Code to Empower Nigerian Media

The Independent Broadcasting Association of Nigeria (IBAN) has urged the National Broadcasting Commission (NBC) to engage its members to develop a more friendly broadcasting code of operation.

Media guru John Momoh stated this in an address at the association’s first Annual General Meeting in Lagos on Wednesday, after he was sworn in as Chairman Board of Trustees, IBAN, along side other members.

Momoh noted that the NBC code must be one that aligns with international regulatory standards and acknowledges the unique needs of Nigerian broadcasters.

“A code that is transparent, supportive, and forward-thinking will empower us to innovate, grow, and contribute to Nigeria’s media landscape,” Momoh said.

According to him, NBC’ current code imposes several restrictions that hinder IBAN’s ability to operate competitively and flexibly.

“We call upon the National Broadcasting Commission to engage with us and develop a more friendly broadcasting code one that aligns with international regulatory standards and acknowledges the unique needs of Nigerian broadcasters. A code that is transparent, supportive, and forward-thinking will empower us to innovate, grow, and contribute to Nigeria’s media landscape,” he said.

Momoh had earlier stressed that the rise of digital platforms are changing how audiences now consume contents.

“The rise of digital platforms has forever changed how audiences consume content. Today’s viewers have unprecedented choices at their fingertips, and traditional broadcasting models must adapt to keep pace with this shifting landscape. However, embracing digital transformation requires resources, and for many independent broadcasters, the financial and technical demands of this shift are formidable. We must work together to identify practical, accessible digital strategies that can enhance our reach while ensuring we retain our unique identity as independent voices in Nigerian media.”

Alongside digital disruption, the IBAN BoT Chairman also listed dwindling advertising revenues as one of its major challenges.

“The global economy, coupled with evolving consumer behaviours, has reduced the share of advertising spend that flows to traditional broadcast media. For many of us, advertising is our lifeline. Yet, as companies increasingly shift their budgets to digital and social platforms, our revenue sources have become less reliable. This decline threatens our sustainability, and we must advocate for advertising models that recognize the value of our platforms and content in reaching Nigerian audiences.”

Another pressing concern, Momoh noted is the regulatory environment: “Our industry has long struggled with policies that, at times, feel more restrictive than supportive. The regulatory challenges we face can stifle creativity, hinder growth, and burden broadcasters with compliance requirements that often feel disconnected from the realities of our work. It is vital that we engage in open dialogue with regulators, emphasizing the need for policies that promote growth, support local content, and offer broadcasters the flexibility to innovate and thrive,” he said.

He adds that the ongoing inconsistencies in the nation’s Digital Switch Over (DSO) process, have created uncertainty and confusion across the industry, noting that although the DSO promises many benefits, the lack of clear timelines and uniform implementation has left many broadcasters in limbo.

“This uncertainty not only impacts our ability to plan and invest but also affects our audiences, who deserve a seamless transition to digital broadcasting. We must advocate for a transparent, collaborative approach to the DSO that takes into account the needs and readiness of broadcasters at every level,” he said.

Edited By: Manasseh Paul-Worika

The journey to greatness is one step at a time and you should be part of it.

Join the NDconnect community channels on WhatsApp and Telegram to get News updates and add to the voices shaping the future : ❤️

WhatsApp Channel: https://whatsapp.com/channel/0029VajWDeK29754T7BzHU2H

WhatsApp Community: https://chat.whatsapp.com/Dlm6LmlgmzaKCMUYP4BPwC

Telegram t.me/NDConnectNewsAlert

11 months ago

Apprehend Kidnappers of Justice Umukoro

11 months ago

Rivers: Peace at What Price?

11 months ago

2027: Can the Coalition Work?

1 year ago

Tinubu, Democracy Day, and June 12

1 year ago

Diri at 66: Daring The Terrain in Bayelsa

1 year ago

PDP's Rescue Mission

1 year ago

Reoccurring Nightmare of Police Brutality

1 year ago

Adieu Pa Clark (May 25, 1927 to February 17, 2025)

1 year ago

All Eyes on Pope Leo XIV

see more

Otti Anticipates Major IGR from Umuahia terminal project

...instructs contractor to expand road

1 year ago

Edo Court Acquits UNIBEN Lecturer of Alleged Rape

1 year ago

Second Term: Diri Unveils New Agenda

... As Bayelsa Exco Retreat Begins

1 year ago

Opposition Warn Rivers Lawmakers Against Issuing Orders To Fubara

1 year ago

Portable shades Celebs for Hypocrisy Over TG Omori's 'Fake Love

1 year ago

Petrol Hike: NANS Declares Nationwide Protest

Niger Delta Connect is an award winning indigenous and community based news platform that delivers high quality and original stories that shine light on emerging developments, connect & unravel underreported realities in the Niger Delta.

Your News

Niger Delta News

Inside naija

World News

Quick Links

IBAN Calls for Collaborative Overhaul of Broadcasting Code to Empower Nigerian Media

The Independent Broadcasting Association of Nigeria (IBAN) has urged the National Broadcasting Commission (NBC) to engage its members to develop a more friendly broadcasting code of operation.

Media guru John Momoh stated this in an address at the association’s first Annual General Meeting in Lagos on Wednesday, after he was sworn in as Chairman Board of Trustees, IBAN, along side other members.

Momoh noted that the NBC code must be one that aligns with international regulatory standards and acknowledges the unique needs of Nigerian broadcasters.

“A code that is transparent, supportive, and forward-thinking will empower us to innovate, grow, and contribute to Nigeria’s media landscape,” Momoh said.

According to him, NBC’ current code imposes several restrictions that hinder IBAN’s ability to operate competitively and flexibly.

Momoh had earlier stressed that the rise of digital platforms are changing how audiences now consume contents.

Alongside digital disruption, the IBAN BoT Chairman also listed dwindling advertising revenues as one of its major challenges.

He adds that the ongoing inconsistencies in the nation’s Digital Switch Over (DSO) process, have created uncertainty and confusion across the industry, noting that although the DSO promises many benefits, the lack of clear timelines and uniform implementation has left many broadcasters in limbo.

Apprehend Kidnappers of Justice Umukoro

Rivers: Peace at What Price?

2027: Can the Coalition Work?

Tinubu, Democracy Day, and June 12

Diri at 66: Daring The Terrain in Bayelsa

PDP's Rescue Mission

Reoccurring Nightmare of Police Brutality

Adieu Pa Clark (May 25, 1927 to February 17, 2025)

All Eyes on Pope Leo XIV

see more

Recommended Stories

Otti Anticipates Major IGR from Umuahia terminal project

Edo Court Acquits UNIBEN Lecturer of Alleged Rape

Second Term: Diri Unveils New Agenda

Opposition Warn Rivers Lawmakers Against Issuing Orders To Fubara

Portable shades Celebs for Hypocrisy Over TG Omori's 'Fake Love

Petrol Hike: NANS Declares Nationwide Protest